WEBVTT

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How does analytics record a specific website interaction?

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An event can measure an action or occurrence such as a page view.

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Define the action before reading the count.
6 event-measurement checks.

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An event measures an occurrence
It can represent a page view, click or another defined interaction.
Defined occurrence · Event trigger · Recorded event

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The name identifies the event
A clear name helps explain which action was measured.
Event name · Defined meaning · Consistent naming

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Parameters add useful detail
Extra values can describe relevant context for the occurrence.
Event context · Relevant value · Useful reporting

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Collection methods differ
Some events are automatic; others require implementation.
Automatic collection · Enhanced measurement · Implemented event

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Test the intended trigger
Confirm the event fires for the right action without unwanted duplicates.
Correct action · Expected count · Duplicate check

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Read the count in context
An event count is not automatically a sale or a unique person.
Action definition · Counting behaviour · Useful customer outcome

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Your checklist
An event measures an occurrence · The name identifies the event · Parameters add useful detail · Collection methods differ · Test the intended trigger · Read the count in context

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Test the event against the real action it is meant to measure.
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