WEBVTT

00:00:00.000 --> 00:00:06.000
Which website actions matter most to your business?

00:00:06.000 --> 00:00:13.000
In Google Analytics, an important measured action can be marked as a key event.

00:00:13.000 --> 00:00:18.000
Choose a meaningful action and verify it.
6 key-event checks.

00:00:18.000 --> 00:00:30.000
Start with the business action
Choose a useful outcome such as a completed enquiry or purchase.
Customer action · Business relevance · Clear definition

00:00:30.000 --> 00:00:42.000
Identify the matching event
The underlying event must measure the intended interaction.
Existing event · Correct trigger · Defined action

00:00:42.000 --> 00:00:54.000
Mark it as a key event
Use the property settings and the appropriate account permission.
Property setting · Suitable access · Key-event status

00:00:54.000 --> 00:01:06.000
Check the counting method
Understand how repeated occurrences are counted in the report.
Counting setting · Repeated actions · Report interpretation

00:01:06.000 --> 00:01:18.000
Verify it with a real test
Confirm that the intended completion creates the expected measurement.
Controlled test · Expected event · Correct parameters

00:01:18.000 --> 00:01:30.000
Keep advertising terms clear
Google Ads conversions have a related role and separate reporting context.
Analytics key event · Ads conversion · Relevant report

00:01:30.000 --> 00:01:39.000
Your checklist
Start with the business action · Identify the matching event · Mark it as a key event · Check the counting method · Verify it with a real test · Keep advertising terms clear

00:01:39.000 --> 00:01:47.000
Measure the completed action you actually care about.
jerseyweb.je