WEBVTT

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Does an average position of four mean every search shows you fourth?

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Search Console averages recorded positions across impressions in the report.

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Read the average with its context.
6 position-report checks.

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Position is a report measure
It describes relative placement under Search Console counting rules.
Recorded appearance · Relative position · Report definition

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The displayed figure is an average
Different impressions can contribute different position values.
Several impressions · Different positions · Average value

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Check the query mix
A change in the searches included can change the average.
Branded searches · Service searches · Changing query mix

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Review the page and device
Different pages and devices can produce different reporting patterns.
Selected page · Mobile or desktop · Consistent comparison

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Read clicks and impressions too
An average on its own does not describe all search performance.
Click trend · Impression trend · Relevant search traffic

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Use a consistent comparison
Keep the filters and date context clear when reviewing a trend.
Same report scope · Comparable dates · Useful business context

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Your checklist
Position is a report measure · The displayed figure is an average · Check the query mix · Review the page and device · Read clicks and impressions too · Use a consistent comparison

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Compare the same query, page and reporting context.
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