WEBVTT

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Why can a genuine business email go to spam?

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Authentication, sender reputation and message quality all matter.

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Review the sending setup and the message.
6 useful delivery checks.

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Check the sending domain
Ask your provider to verify SPF, DKIM and DMARC where applicable.
Actual sending service · Authentication results · Domain alignment

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Use a clear sender identity
The sender name and subject should accurately describe the message.
Recognisable business · Accurate subject · Working reply address

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Send messages people expect
For mailing lists, use genuine subscriptions and honour opt-outs.
Expected content · Relevant recipients · Clear unsubscribe

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Review the message itself
Check links, formatting and attachments for clarity and relevance.
Useful content · Understandable links · Suitable attachments

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Investigate the provider evidence
Review delivery reports and any available reputation information.
Bounce details · Provider reports · Recipient warning

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Retest after a specific fix
Check representative mailboxes and avoid promising universal delivery.
Controlled test · Recipient feedback · Ongoing review

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Your checklist
Check the sending domain · Use a clear sender identity · Send messages people expect · Review the message itself · Investigate the provider evidence · Retest after a specific fix

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Good authentication helps; inbox placement is not guaranteed.
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