WEBVTT

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Can two addresses show the same page?

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A canonical signal helps identify the preferred version.

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Choose a consistent main address.
6 canonical URL basics.

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Recognise repeated versions
Filters and tracking links can create several page addresses.
Main page URL · Tracking version · Filtered version

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Choose a preferred address
Decide which equivalent version should be the main one.
Preferred page · Equivalent content · Consistent address

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A canonical is a signal
Search engines can still choose a different canonical.
Suggested main URL · Search engine choice · Check the result

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Keep supporting signals aligned
Internal links and sitemaps should use the preferred URL.
Internal links · Sitemap entry · Canonical reference

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Use redirects for actual moves
A canonical reference does not send visitors elsewhere.
Moved page · Relevant redirect · Visitor destination

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Inspect important examples
Use Search Console to review the selected canonical.
Preferred URL · Google-selected URL · Resolve mismatches

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Your checklist
Recognise repeated versions · Choose a preferred address · A canonical is a signal · Keep supporting signals aligned · Use redirects for actual moves · Inspect important examples

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Ask your developer to check the signals together.
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