WEBVTT

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Would someone understand the destination from the link wording?

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Useful link text makes the next step easier to identify.

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Write the label around the destination.
6 link-text checks.

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Name the destination or task
Tell the visitor what the linked resource will help them do.
Clear destination · Useful action · Relevant wording

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Avoid vague repeated labels
Several identical Read more links can be hard to distinguish.
Repeated labels · Specific subject · Distinguishable destinations

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Use the surrounding context
The purpose can be supported by programmatically associated context.
Related sentence · List context · Meaningful association

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Match the destination content
The opened page should fulfil the expectation created by the label.
Accurate label · Expected resource · Useful result

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Describe downloads clearly
A helpful label can identify the document and its format.
Document name · File format · Expected download

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Review the page as a set
Check whether visitors can distinguish the available next steps.
Important links · Distinct purposes · Keyboard and reader review

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Your checklist
Name the destination or task · Avoid vague repeated labels · Use the surrounding context · Match the destination content · Describe downloads clearly · Review the page as a set

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Make the destination clear before someone follows the link.
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