WEBVTT

00:00:00.000 --> 00:00:06.000
Does direct traffic always mean someone typed your website address?

00:00:06.000 --> 00:00:13.000
In GA4, direct / none represents traffic without a clear referral source.

00:00:13.000 --> 00:00:18.000
Check the missing source context.
6 direct-traffic basics.

00:00:18.000 --> 00:00:30.000
Read the actual classification
Direct / none can indicate that referral information is unclear.
Direct source · None medium · Missing source context

00:00:30.000 --> 00:00:42.000
Typed addresses can contribute
Someone can enter the address directly into the browser.
Typed address · Direct access · Recognised session

00:00:42.000 --> 00:00:54.000
Some documents lack context
Links from offline documents may not provide normal referral information.
Offline document · Link to the website · Limited source information

00:00:54.000 --> 00:01:06.000
Review campaign links
Missing or lost campaign parameters can make attribution harder.
Campaign link · UTM parameters · Arriving URL

00:01:06.000 --> 00:01:18.000
Check the measurement journey
Redirects and measurement limitations can affect the source information.
Redirect path · Retained parameters · Collection context

00:01:18.000 --> 00:01:30.000
Avoid overreading the label
The category alone does not show how someone first heard about the business.
Report definition · Source investigation · Other business evidence

00:01:30.000 --> 00:01:39.000
Your checklist
Read the actual classification · Typed addresses can contribute · Some documents lack context · Review campaign links · Check the measurement journey · Avoid overreading the label

00:01:39.000 --> 00:01:47.000
Investigate the source data before drawing a brand-awareness conclusion.
jerseyweb.je