WEBVTT

00:00:00.000 --> 00:00:06.000
Do several pages tell exactly the same story?

00:00:06.000 --> 00:00:13.000
Start by understanding why the copies exist.

00:00:13.000 --> 00:00:18.000
Review repeated content sensibly.
6 questions for a clearer website.

00:00:18.000 --> 00:00:30.000
Find the repeated versions
The same content can appear at more than one address.
Tracking URLs · Print versions · Repeated pages

00:00:30.000 --> 00:00:42.000
Separate normal copies from clutter
Some duplicates happen naturally in website systems.
System-generated copy · Equivalent page · Review the cause

00:00:42.000 --> 00:00:54.000
Choose a preferred version
Use consistent canonical signals for equivalent content.
Preferred URL · Consistent signals · Developer review

00:00:54.000 --> 00:01:06.000
Review thin service copies
Useful service pages should answer genuinely different needs.
Distinct service · Relevant details · Real visitor need

00:01:06.000 --> 00:01:18.000
Keep navigation consistent
Link to the main address you want people to use.
Internal links · Sitemap URLs · Clear main version

00:01:18.000 --> 00:01:30.000
Avoid promises about penalties
Duplication alone is not the same as deceptive spam.
Understand the cause · Improve useful content · Check selected canonical

00:01:30.000 --> 00:01:39.000
Your checklist
Find the repeated versions · Separate normal copies from clutter · Choose a preferred version · Review thin service copies · Keep navigation consistent · Avoid promises about penalties

00:01:39.000 --> 00:01:47.000
Give useful pages a clear purpose.
jerseyweb.je