WEBVTT

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Can a visitor find relevant property information and make an enquiry?

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Check the listing journey from search results to the right contact.

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Review a real property journey on a phone.
6 estate agent website checks.

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Make the search usable
Help visitors narrow the available listings using useful choices.
Relevant filters · Clear results · Usable controls

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Keep listing details current
Review the information and availability shown for each property.
Accurate description · Current status · Useful property details

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Check photos and plans
Images and floor plans should remain understandable on a smaller screen.
Useful photographs · Readable floor plan · Appropriate image size

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Explain the location
Provide enough accurate location context to support the next decision.
Relevant area · Clear location details · Suitable map information

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Link enquiries to the listing
The enquiry should make clear which property the visitor means.
Property reference · Relevant contact · Clear visitor request

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Follow the enquiry through
Test the form, received message and confirmation for a sample listing.
Completed form · Correct destination · Useful confirmation

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Your checklist
Make the search usable · Keep listing details current · Check photos and plans · Explain the location · Link enquiries to the listing · Follow the enquiry through

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Keep listing information and enquiry destinations consistent.
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