WEBVTT

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Does GA4 define a bounce as simply viewing one page?

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GA4 bounce rate is based on sessions that are not classed as engaged.

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Check the engaged-session definition.
6 useful reporting basics.

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Start with the session
Both measures use sessions rather than counting individual page exits.
Recorded session · Engagement criteria · Report period

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Time can qualify a session
The stream has a timer setting for engaged sessions.
Engagement-time threshold · Configured setting · Measured session

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Important actions count too
A key event can qualify a session as engaged.
Defined key event · Recorded occurrence · Engaged session

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Several views can qualify it
Two or more page or screen views also meet an engagement criterion.
Page or screen views · Two or more · Engagement criterion

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The rates cover opposite groups
Engagement rate counts engaged sessions; bounce rate counts the rest.
Engaged sessions · Non-engaged sessions · Same session total

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Interpret the result carefully
The measure alone does not prove that every visitor succeeded or failed.
Page purpose · Customer task · Other outcome evidence

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Your checklist
Start with the session · Time can qualify a session · Important actions count too · Several views can qualify it · The rates cover opposite groups · Interpret the result carefully

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Read the metric alongside the page purpose and customer outcome.
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