WEBVTT

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Which category best describes the business customers can use?

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Google Business Profile categories help describe the type of business and can affect available profile features.

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Choose accurate descriptions of the business.
6 category checks.

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Start with the actual business
Describe what the business does for its customers.
Real business activity · Customer understanding · Accurate description

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Choose a specific primary category
Use the available category that best describes the main business.
Main activity · Specific category · Relevant choice

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Review useful extra categories
Additional categories should describe genuine parts of the business.
Real additional activity · Relevant category · Accurate profile

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Avoid category stuffing
Do not add unrelated categories simply to attract more searches.
Relevant choices · No unrelated activity · Consistent information

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Check related profile features
The category can influence the features available to that business.
Available features · Useful profile details · Current options

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Review changes carefully
Keep the profile accurate when the business activity changes.
Changed activity · Reviewed categories · Updated profile

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Your checklist
Start with the actual business · Choose a specific primary category · Review useful extra categories · Avoid category stuffing · Check related profile features · Review changes carefully

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Review the current official category guidance and the information shown on your profile.
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