WEBVTT

00:00:00.000 --> 00:00:06.000
Why is some website information so difficult to find?

00:00:06.000 --> 00:00:13.000
Content organisation and labels shape how people understand the website.

00:00:13.000 --> 00:00:18.000
Give information a clear structure.
6 information-architecture checks.

00:00:18.000 --> 00:00:30.000
Identify the important tasks
Start with the information people need to complete their goals.
Visitor goals · Important questions · Required information

00:00:30.000 --> 00:00:42.000
Group related information
Arrange content so the relationships make sense to visitors.
Related topics · Clear groups · Useful hierarchy

00:00:42.000 --> 00:00:54.000
Use understandable labels
Choose names people recognise without knowing your internal departments.
Familiar words · Specific labels · Distinct categories

00:00:54.000 --> 00:01:06.000
Map the content structure
A visual sitemap can help the team discuss pages and relationships.
Main sections · Page relationships · Content gaps

00:01:06.000 --> 00:01:18.000
Design routes through it
Navigation presents ways to reach the organised information.
Menu routes · Useful links · Findable content

00:01:18.000 --> 00:01:30.000
Check real finding tasks
Ask people to locate important information and note where they struggle.
Finding task · Observed route · Structure improvement

00:01:30.000 --> 00:01:39.000
Your checklist
Identify the important tasks · Group related information · Use understandable labels · Map the content structure · Design routes through it · Check real finding tasks

00:01:39.000 --> 00:01:47.000
Test whether people can find what they came for.
jerseyweb.je