WEBVTT

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Does each page help visitors take the next step?

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Useful internal links connect the answers on your site.

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Make the next page easy to find.
6 internal-link checks.

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Connect related information
Link when another page helps answer the next question.
Relevant guide · Related service · Useful next step

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Use descriptive link text
Say where the link goes in a few natural words.
Clear destination · Meaningful wording · Brief description

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Use crawlable links
Standard links with real addresses help pages be discovered.
Link element · Valid destination · Working address

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Give key pages a route in
Important pages need links from other relevant pages.
Service page · Relevant starting point · Connected navigation

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Keep links natural
Avoid forcing repeated keywords into every sentence.
Readable sentence · Helpful context · No keyword stuffing

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Check after page changes
A moved or deleted page can leave old links behind.
Updated addresses · Correct destinations · Working next steps

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Your checklist
Connect related information · Use descriptive link text · Use crawlable links · Give key pages a route in · Keep links natural · Check after page changes

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Connect pages when the link helps the reader.
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