WEBVTT

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Where should a campaign link send a potential customer?

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A focused landing page can explain the offer and make the next step clear.

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Match the page to the visitor promise.
6 landing-page checks.

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Match the original promise
The page should explain the offer the link or message led people to expect.
Campaign message · Relevant page · Consistent offer

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Explain who it helps
Give the visitor enough context to decide whether the offer is relevant.
Intended customer · Useful benefit · Relevant situation

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Make the main action clear
Use a specific label for the next useful step.
Defined action · Specific wording · Visible control

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Answer practical questions
Address the details that can prevent an informed decision.
What is included · How it works · Relevant conditions

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Use relevant evidence
Support the offer with truthful examples or information people can check.
Real example · Accurate explanation · Useful supporting detail

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Test the full route
Check the page, action and confirmation at a small screen width.
Working destination · Usable action · Clear outcome

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Your checklist
Match the original promise · Explain who it helps · Make the main action clear · Answer practical questions · Use relevant evidence · Test the full route

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Follow the campaign link and complete the intended action.
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