WEBVTT

00:00:00.000 --> 00:00:06.000
Who writes the text under a search result?

00:00:06.000 --> 00:00:13.000
Your meta description can help, but Google chooses the snippet.

00:00:13.000 --> 00:00:18.000
Write a useful page summary.
6 meta-description checks.

00:00:18.000 --> 00:00:30.000
Summarise this page
Explain the specific content a visitor can expect.
Page topic · Useful detail · Accurate summary

00:00:30.000 --> 00:00:42.000
Use a different description
Avoid the same generic text on every service page.
Specific service · Relevant audience · Distinct summary

00:00:42.000 --> 00:00:54.000
Write for a real reader
Use a useful sentence rather than a list of search terms.
Natural language · Clear benefit · Relevant information

00:00:54.000 --> 00:01:06.000
Keep important detail early
Search snippets may be shortened to fit the display.
Main detail first · Concise wording · Device width varies

00:01:06.000 --> 00:01:18.000
Expect different snippets
Google may choose page text that better matches a search.
Search query · Page content · Automatic selection

00:01:18.000 --> 00:01:30.000
Review when the page changes
Update old offers, services and other misleading details.
Current service · Accurate details · Matching page content

00:01:30.000 --> 00:01:39.000
Your checklist
Summarise this page · Use a different description · Write for a real reader · Keep important detail early · Expect different snippets · Review when the page changes

00:01:39.000 --> 00:01:47.000
Make the summary match the destination.
jerseyweb.je