WEBVTT

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Does every page have a useful title?

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A clear title helps people understand the destination.

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Give each page a clear name.
6 checks for website page titles.

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Name the specific page
Describe the main subject accurately and clearly.
Main subject · Clear purpose · Useful wording

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Make important titles distinct
Different services deserve names that distinguish them.
Specific service · Relevant location · Distinct page title

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Keep wording concise
Avoid long repeated phrases that bury the useful detail.
Main detail first · Natural wording · Brief branding

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Avoid keyword lists
A readable title should make sense to a person.
Normal language · Accurate description · No repeated phrases

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Align title and page content
Prominent headings should reflect what the page covers.
Page title · Main heading · Matching content

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Expect search presentation changes
Google can generate a different title link from page signals.
Search title may vary · Review the page · Keep details current

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Your checklist
Name the specific page · Make important titles distinct · Keep wording concise · Avoid keyword lists · Align title and page content · Expect search presentation changes

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Describe the page people will actually find.
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