WEBVTT

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Search Console or Google Analytics?

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They answer different questions about your site.

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Start with the question you need answered.
6 ways to tell the reports apart.

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Search Console covers Search
Review your site’s appearance in Google Search.
Search queries · Impressions · Search clicks

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It helps with visibility
Inspect discovery, indexing and reported issues.
Page discovery · Indexing reports · Reported issues

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Analytics measures activity
Configured events describe interactions with your site.
Website visits · Page activity · Configured events

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Choose useful events
Measure actions that matter to your business.
Contact action · Booking route · Completed task

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Expect different totals
The tools measure different things in different ways.
Different scope · Different definitions · Different collection

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Follow a real question
Use the evidence to choose what to improve.
Find the question · Choose the report · Check the outcome

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Your checklist
Search Console covers Search · It helps with visibility · Analytics measures activity · Choose useful events · Expect different totals · Follow a real question

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Turn the right report into a useful change.
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