WEBVTT

00:00:00.000 --> 00:00:06.000
What does SERP mean in a website discussion?

00:00:06.000 --> 00:00:13.000
It means Search Engine Results Page: the page shown after a search.

00:00:13.000 --> 00:00:18.000
Look at the whole results page.
6 useful SERP basics.

00:00:18.000 --> 00:00:30.000
Start with the search query
The results page responds to the words and context of a search.
Search words · Search context · Results page

00:00:30.000 --> 00:00:42.000
Text results have several parts
A result can show its source, a title link and a snippet.
Source attribution · Title link · Search snippet

00:00:42.000 --> 00:00:54.000
Other result formats can appear
Images, videos and other features can share the results page.
Image results · Video results · Other search features

00:00:54.000 --> 00:01:06.000
Advertisements are labelled
Paid placements and organic results have different roles.
Ad label · Paid placement · Organic result

00:01:06.000 --> 00:01:18.000
The page can look different
Device, location, language and query can change the presentation.
Device view · Search location · Query context

00:01:18.000 --> 00:01:30.000
Check the relevant result
Review the page a result leads to and whether it answers the search.
Accurate preview · Useful destination · Relevant next step

00:01:30.000 --> 00:01:39.000
Your checklist
Start with the search query · Text results have several parts · Other result formats can appear · Advertisements are labelled · The page can look different · Check the relevant result

00:01:39.000 --> 00:01:47.000
Review the result format as well as the page title.
jerseyweb.je