WEBVTT

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What does the person searching actually need?

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The same topic can lead to very different tasks.

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Match the page to the task.
6 questions about search intent.

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Identify the visitor question
Start with the problem a real customer wants solved.
Customer question · Current problem · Useful answer

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Separate learning from buying
An explanation and a booking page serve different needs.
Learn the basics · Compare options · Choose a service

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Review the wording carefully
Location, urgency and specific details can change the task.
Relevant location · Specific service · Time-sensitive need

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Choose a fitting page type
Use the format that helps someone finish the task.
Practical guide · Service details · Clear comparison

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Answer with useful detail
Show relevant experience and make the next step clear.
Direct answer · Supporting detail · Helpful next action

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Review real feedback
Customer questions can reveal gaps in the page.
Enquiry patterns · Search queries · Content improvements

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Your checklist
Identify the visitor question · Separate learning from buying · Review the wording carefully · Choose a fitting page type · Answer with useful detail · Review real feedback

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Answer the need behind the search.
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