WEBVTT

00:00:00.000 --> 00:00:06.000
What does structured data add to a page?

00:00:06.000 --> 00:00:13.000
It describes information in a format machines can read.

00:00:13.000 --> 00:00:18.000
Give the content useful context.
6 structured-data basics.

00:00:18.000 --> 00:00:30.000
Describe the real content
Markup can identify things such as products or articles.
Content type · Relevant details · Machine-readable format

00:00:30.000 --> 00:00:42.000
Choose a suitable type
Use a supported format that matches the actual page.
Correct content type · Required properties · Supported feature

00:00:42.000 --> 00:00:54.000
Match visible information
Do not invent reviews, prices or other details for markup.
Visible content · Accurate claims · Current information

00:00:54.000 --> 00:01:06.000
Understand rich-result eligibility
Valid markup can help a page qualify for supported features.
Eligible feature · Search guidelines · No display guarantee

00:01:06.000 --> 00:01:18.000
Run a validation check
The Rich Results Test can identify supported markup issues.
Test the page · Fix reported errors · Review warnings

00:01:18.000 --> 00:01:30.000
Maintain it with the page
Update the markup when the underlying information changes.
Changed prices · Updated details · Check after edits

00:01:30.000 --> 00:01:39.000
Your checklist
Describe the real content · Choose a suitable type · Match visible information · Understand rich-result eligibility · Run a validation check · Maintain it with the page

00:01:39.000 --> 00:01:47.000
Mark up accurate content and test the result.
jerseyweb.je