WEBVTT

00:00:00.000 --> 00:00:06.000
Does your FAQ answer real customer questions?

00:00:06.000 --> 00:00:13.000
Useful answers can remove friction before an enquiry.

00:00:13.000 --> 00:00:18.000
Write answers worth reading.
6 checks for helpful FAQ content.

00:00:18.000 --> 00:00:30.000
Collect real questions
Start with enquiries your team answers repeatedly.
Customer emails · Sales conversations · Support questions

00:00:30.000 --> 00:00:42.000
Answer the question early
Put a clear, direct response before extra explanation.
Short main answer · Useful detail · Clear next step

00:00:42.000 --> 00:00:54.000
Use specific information
Explain what applies to your actual service and process.
What is included · How it works · Relevant limits

00:00:54.000 --> 00:01:06.000
Make answers easy to scan
Use clear headings and a sensible question order.
Descriptive headings · Related questions · Readable answers

00:01:06.000 --> 00:01:18.000
Link to the fuller detail
A helpful answer can point to the right service or guide.
Relevant destination · Descriptive link · Working next step

00:01:18.000 --> 00:01:30.000
Review facts and expectations
Useful answers do not guarantee special search displays.
Current details · Named review owner · No rich-result promise

00:01:30.000 --> 00:01:39.000
Your checklist
Collect real questions · Answer the question early · Use specific information · Make answers easy to scan · Link to the fuller detail · Review facts and expectations

00:01:39.000 --> 00:01:47.000
Keep the answers specific, honest and current.
jerseyweb.je