WEBVTT

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Was that website visit from your newsletter?

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UTM labels can help identify the campaign link used.

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Give campaign links clear labels.
6 UTM basics.

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Start with a destination
Choose the page that best matches the campaign message.
Relevant page · Working address · Clear visitor task

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Label the source
Use utm_source to identify where the link was shared.
Newsletter name · Partner website · Consistent label

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Label the medium
Use utm_medium for the channel, such as email.
Campaign channel · Consistent spelling · Useful grouping

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Name the campaign
Use utm_campaign to group links for the same promotion.
Campaign name · Shared convention · Clear reporting

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Keep personal details out
Do not put names, email addresses or private data in URLs.
Public link labels · No personal details · Privacy-aware setup

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Test and review the reporting
Use campaign links externally and check acquisition reports.
Working landing page · Consistent case · Reporting depends on setup

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Your checklist
Start with a destination · Label the source · Label the medium · Name the campaign · Keep personal details out · Test and review the reporting

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Use consistent labels and check the destination.
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