WEBVTT

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Which image format should your website use?

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The right choice depends on the picture.

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Balance detail and download size.
6 practical image-format choices.

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Start with the job
A photo and a simple logo have different needs.
Photograph · Logo or icon · Screenshot

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Try modern photo formats
WebP and AVIF can reduce photo download sizes.
Compare WebP · Compare AVIF · Check the detail

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Know where PNG helps
Lossless detail and transparency can matter for graphics.
Sharp edges · Transparent areas · Lossless option

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Use vectors for simple artwork
SVG can keep logos and icons sharp at different sizes.
Scalable shapes · Crisp icons · Suitable artwork

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Compare quality and bytes
Look for blur, damaged text and unnecessary file size.
Readable detail · Acceptable quality · Smaller download

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Check real browser delivery
Keep suitable fallbacks where your audience needs them.
Browser support · Fallback image · Actual page test

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Your checklist
Start with the job · Try modern photo formats · Know where PNG helps · Use vectors for simple artwork · Compare quality and bytes · Check real browser delivery

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Compare the result before uploading.
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