WEBVTT

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Does changing the logo finish a website brand refresh?

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Review the wording, visual choices and important visitor journeys together.

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Carry the agreed identity through the useful details.
6 brand-refresh checks.

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Agree what is changing
Record the purpose and the parts of the identity being updated.
Reason for the refresh · Agreed scope · Current reference files

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Check the logo variants
Review the correct logo on light, dark and small-screen backgrounds.
Suitable variant · Readable small size · Correct background

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Review colour and type
Shared styles need to remain readable in the actual page context.
Readable text · Useful contrast · Consistent typography

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Keep the wording consistent
Names, descriptions and calls to action should use the agreed language.
Business description · Service names · Clear next steps

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Check the surrounding assets
Review website icons, downloadable documents and shared images.
Website icon · Downloadable material · Social sharing image

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Retest important tasks
Check the enquiry or booking journey after design changes are applied.
Usable controls · Working task · Consistent confirmation

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Your checklist
Agree what is changing · Check the logo variants · Review colour and type · Keep the wording consistent · Check the surrounding assets · Retest important tasks

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Review the complete website after the shared design choices change.
jerseyweb.je