WEBVTT

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How can visitors reach the next set of website results?

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Pagination divides a sequence of content into linked pages.

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Make the sequence navigable.
6 pagination checks.

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Give each page a usable address
Different pages in the sequence need distinct accessible URLs.
Distinct URL · Specific result page · Shareable address

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Link the sequence clearly
Visitors need useful routes to subsequent and earlier pages.
Next page · Previous page · Clear navigation

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Use crawlable page links
Search crawlers generally follow supported links rather than clicking buttons.
Actual link destination · Crawlable URL · Accessible sequence

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Keep page state understandable
Show which result page is currently being viewed.
Current page · Result context · Clear position

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Handle canonical choices carefully
Do not automatically canonicalise every page to page one.
Distinct page content · Suitable canonical · Provider review

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Test the return journey
Check links, browser navigation and useful results at the end of the sequence.
Forward navigation · Back navigation · Final page behaviour

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Your checklist
Give each page a usable address · Link the sequence clearly · Use crawlable page links · Keep page state understandable · Handle canonical choices carefully · Test the return journey

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Check the next page, return journey and crawlable links.
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