WEBVTT

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How can you find out where visitors struggle?

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Watch suitable participants attempt realistic tasks on the website or prototype.

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Observe the task and learn from the difficulty.
6 usability-testing checks.

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Choose a useful question
Decide which part of the journey needs evidence.
Research question · Important task · Uncertain design

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Find relevant participants
Invite people whose needs and circumstances relate to the service.
Relevant needs · Different circumstances · Suitable participants

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Set a realistic task
Describe a goal without telling the person exactly which button to use.
Meaningful scenario · Clear goal · Room to choose a route

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Observe without steering
Notice what they do and use neutral prompts to understand their thinking.
Observed actions · Neutral questions · Points of hesitation

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Record the difficulty
Capture the task, the problem and its effect on progress.
What happened · Effect on the task · Supporting evidence

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Improve and retest
Prioritise important problems and check whether the changes help.
Priority issue · Practical change · Follow-up observation

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Your checklist
Choose a useful question · Find relevant participants · Set a realistic task · Observe without steering · Record the difficulty · Improve and retest

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Turn the findings into changes and test the important fixes.
jerseyweb.je
