WEBVTT

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Can one recorded user have more than one website session?

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Yes. A user measure and a session measure count different things.

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Read the metric name before comparing.
6 user-and-session basics.

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A session groups interaction
It represents a period of interaction with a website or app.
Session start · Recorded activity · Session rules

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A user can return later
One recognised user can start several sessions over a reporting period.
First session · Later session · Same recognised user

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User metrics have definitions
Active users, total users and new users are different measures.
Active users · Total users · New users

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Identification has limits
Devices and measurement settings affect how activity is recognised.
Device context · Measurement settings · Reporting identity

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Check the reporting period
The same date range is needed for a useful comparison.
Selected dates · Metric definition · Report scope

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Avoid treating counts as people
Recorded analytics users are a measurement, not a complete customer census.
Measured activity · Collection limitations · Business context

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Your checklist
A session groups interaction · A user can return later · User metrics have definitions · Identification has limits · Check the reporting period · Avoid treating counts as people

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Compare the same metric, date range and reporting scope.
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