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Case study

Booker Fencing

A bold, simple one-page website for East Dorset fencing specialists with over 40 years of experience: six services, photos of real jobs and a free quotation one tap away.

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Overview

A fencing business, shown at its best on one page

Booker Fencing is a division of Booker Construction Ltd, putting up fencing across East Dorset. The team has over 40 years of experience across domestic, commercial and agricultural projects, from secure boundary fencing to decorative garden features and sleeper retaining walls.

The business needed a site that would win local work, not a big one. We designed and built a single page that leads with the experience, sets out the six fencing services, shows photos of real jobs, answers the common questions and ends with a phone number and an email address that are each one tap away. We host the site and look after it too.

Client
Booker Fencing
Sector
Fencing & landscaping
Based in
East Dorset, UK
Build
One-page website
Live at
bookerfencing.co.uk
The brief

Trust, proof and a quick way to ask for a quote

Lead with the experience

Over 40 years of domestic, commercial and agricultural work, and part of Booker Construction Ltd. That had to be the first thing a visitor reads.

Let the work do the talking

Fencing is judged by how it looks once it is up, so real photos of real jobs had to sit at the heart of the page.

Make the quote one tap away

Most people looking for a fencer are on a phone. Calling or emailing for a free quotation had to take one tap, from anywhere on the page.

40+
years of local experience
6
fencing services
7
real projects in the gallery
6
questions answered
1
page, built for phones
What we built

Everything a customer needs before they ring

A clear local headline

The logo, East Dorset Fencing Specialists and over 40 years of experience sit at the top, with a Get in touch now button straight underneath.

About, with the 40+ badge

A short introduction to the business and Booker Construction Ltd, with the years of experience picked out in a bold badge.

Six service cards

Closeboard, sleeper retaining walls, picket, balustrading, panel and cedar fencing, each with a plain description of what it is for.

Hosted and looked after

We host the site, keep it secure and up to date, and make any changes the business needs, so the team can get on with fencing.

A gallery of real jobs

Seven of the team’s own projects, each captioned with exactly what was built, from round-top picket fencing to sleeper retaining walls.

Six questions answered

An FAQ that opens one answer at a time: experience, the area covered, fencing types, workmanship, materials and how quoting works.

Tap to call or email

The contact section is just the phone number and email address as two big buttons, offering advice or a free quotation.

Brand colours from the logo

The green and orange of the Booker Fencing logo carry through the whole page, so it looks like the business rather than a template.

How the page flows

Five steps from first look to a free quotation

A one-page site works when each section answers the next question a visitor has. Are you experienced? Do you do my kind of fence? Is your work any good? How do I get a quote?

1

Experience

Over 40 years and part of Booker Construction Ltd, in the first lines anyone reads.

2

Services

Six types of fencing and boundary work, and an offer to advise.

3

Proof

Photos of seven real jobs, each captioned with what was built.

4

Answers

The six questions people ask before they ring a fencer.

5

Contact

Call or email for advice or a free quotation, in one tap.

A closer look

Screens from the build

Booker Fencing homepage and recent work gallery shown in desktop browser windows
The top of the page and the recent work gallery. The headline says where the team works and how long they have been doing it, and the gallery shows real jobs, each captioned with exactly what was built.
Booker Fencing services, homepage and recent work sections on three mobile phone screens
The same page on a phone. People looking for a fencer are usually on a mobile, so every section stacks cleanly and the phone number and email address are big enough to tap without zooming.
Booker Fencing services cards and the Why Choose Booker Fencing questions section
The six fencing services and the questions section. Each service has a plain description of what it is for, and the six answers cover what people want to know before they ring for a quote.
The outcome

One page that turns a look into a phone call

A visitor sees the experience, the services and the work without leaving the page.
Real project photos show the quality of the fencing better than any description.
The common questions are answered before anyone picks up the phone.
Calling or emailing for a free quotation takes a single tap on a phone.
Hosted and maintained by us, with changes made whenever the business needs them.

Run a trade business? See how we build websites for tradespeople, or read our guide to one-page or multi-page websites.

from £100 to £300

for one of our one-page websites, depending on the job.

Hosting is from £20 a month. See all our prices.
In the client’s words
Jersey Web made getting our fencing business online straightforward. They took the time to understand what we do and who we do it for, and turned it into a clean, simple website that shows off our work and makes it easy for customers to ring us for a quote. Everything is on one page, it looks great on a phone, and they were quick and easy to deal with from start to finish. I would happily recommend them to any local trade business.
Booker Fencing
East Dorset fencing specialists

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