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Case study

West Hants Bridge School

A clear, welcoming home online for Chris Mower's bridge school: six recorded Acol bridge courses, a free preview of every lesson, and free guides for learners anywhere.

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Overview

Making bridge easy to start, and easy to stick with

West Hants Bridge School is run by Chris Mower, an EBTA-accredited bridge teacher, with support from his wife Penny. His courses are the full recordings of his live Zoom classes, so people can learn at home, at their own pace, from anywhere. In the year to October 2025 he taught over 200 students of all ages and backgrounds. We designed and built a site that sells the six courses, gives every buyer their own login to watch the lessons, and lets anyone try a free preview of any lesson first. We host it and look after it too.

Client
West Hants Bridge School
Sector
Online courses
Based in
Bournemouth, Dorset
Launched
June 2026
Live at
learntoplaybridgeonline.co.uk
The brief

A site that makes a daunting game feel welcoming

A friendly, unintimidating welcome

Bridge can look daunting from the outside. The site needed to feel warm and approachable, so a complete beginner believes they really can learn it, and enjoy it.

Six courses, one clear path

Chris teaches six steps, from first hand to advanced duplicate play. Visitors had to see straight away where they fit and what to do next, without wading through jargon.

Easy for every age

Many of Chris's students are older learners, and some are new to buying online. Text, buttons and the route from buying a course to watching it had to be simple on a phone, tablet or computer.

6
recorded courses
78
lessons, each with a free preview
326
UK bridge clubs listed
200+
students taught in a year
EBTA
accredited teacher
What we built

Everything a new player needs, in one clear place

Welcoming homepage

A bright, friendly front page that reassures complete beginners and points them to the right starting course.

The 6-step pathway

All six courses in order, each with its own page explaining what it covers and who it is for.

A free preview of every lesson

A short free preview on all 78 recorded lessons, so anyone can try Chris's teaching before they buy.

Online shop and checkout

Courses are bought in a few clicks by card, and the buyer's account is given access to the lessons automatically.

My Courses, one click away

A Log In or My Courses button on every page, so returning students go straight to their lessons.

A free learning library

Plain-English guides, short answers to common questions, printable cheat sheets, quizzes and practice hands.

Bridge club directory

A searchable directory of 326 UK bridge clubs, so learners can find somewhere to play when they are ready.

Hosted and looked after

We host the site, keep it secure and up to date, and keep adding useful pages that bring new learners in from search.

The learning journey

A 6-step pathway, from your first hand to advanced duplicate

The site lays out Chris's six courses in order, 13 recorded lessons each, so learners can see the whole journey at a glance and always know what comes next.

1

Beginner

Learn to play from scratch: opening bids, simple responses, play and defence. Also a back-to-basics refresher.

2

Improver

Build on the basics with Stayman, take-out doubles and competitive bidding in Acol.

3

Declarer & Defender Skills

Planning the play, finessing, opening leads and defensive signals.

4

Intermediate

Slam bidding, transfers, Roman Keycard Blackwood and the Losing Trick Count.

5

Intermediate Plus

Competitive bidding, slam tools and Puppet Stayman for duplicate players.

6

Advanced Bidding & Card Play

Keycard, cue bids and duplicate tactics, for playing with more accuracy and confidence.

Who it's for

Built for every kind of player

Complete beginners

Start here

Never played a hand in your life? Step 1 starts from nothing. No experience, no jargon, no pressure.

Returning players

Welcome back

Coming back to bridge after time away and want to rebuild your confidence at your own pace.

Improvers

Level up

You know the basics and you are ready to sharpen your bidding, play and defence.

Learners anywhere

No class nearby

No class near you, or evenings that do not fit? The recordings work from anywhere, whenever suits you.

A closer look

Screens from the build

West Hants Bridge School homepage and online bridge course listings in desktop browser windows
The homepage and course listings. The six-step learning pathway is laid out in order, so a complete beginner can see exactly where to start and what comes next without emailing to ask.
West Hants Bridge School course pages and reviews shown on three mobile phone screens
Mobile layouts. Plenty of students buy on a phone and watch on a tablet, so the course pages, the basket and the lesson pages were all designed for small screens first.
West Hants Bridge School homepage and student reviews section
Student reviews on the homepage. Reviews from Chris's students sit right next to the call to action, where they do the most work for course sign-ups.
The outcome

A site that turns curiosity into a first lesson

A warm, welcoming site that makes bridge feel approachable for complete beginners.
Visitors see the six steps at a glance and where they fit.
Anyone can try a lesson free before buying, and buyers reach their lessons in one click.
A growing library of free guides that brings new learners in from search.
200+

students of all ages and backgrounds taught in the past year.

Taught by Chris Mower, EBTA-accredited bridge teacher.
In the client’s words
Most of my students are not computer people, so the website has to be as patient as I try to be in class. It is. Anyone can watch a free preview of any lesson before they buy, the six steps are laid out so nobody has to guess where to start, and when someone emails to say they cannot find their course, I just tell them to click My Courses at the top. Jersey Web built it, host it and keep improving it, which leaves me free to get on with teaching bridge.
Chris Mower
EBTA-accredited bridge teacher, West Hants Bridge School

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