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Case study

Love Your Door

Five door brands, five online configurators and one site that explains the difference. Designed, built, optimised and supported by us.

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Overview

A door company that sells on quality, not pressure

Love Your Door has been fitting composite, bifold, patio and French doors since 2012, covering Bournemouth, Poole, Christchurch and the wider Dorset and Hampshire area. They never subcontract, they run their own showroom, and they refuse to chase people with sales calls. That approach needed a website that could do the explaining for them.

We designed and built the site, set up the search foundations, and have looked after it since. The brief was straightforward to say and harder to do: make five door brands understandable, let people design a door themselves, and give an honest answer to anyone weighing a cheaper quote from a national installer.

Client
Love Your Door
Sector
Home Improvement · Door Installation
Serving
Bournemouth, Poole, Christchurch, Dorset & Hampshire
Live at
loveyourdoor.co.uk
The brief

Explain the difference before price decides it

Five door brands, one clear choice

Xtremedoor, Solidor, Rockdoor, Apeer and Palladio all sit at different price points. A visitor needed to understand the difference without a sales call.

Quality justified, not just claimed

Love Your Door is often dearer than a national installer, for good reasons. The site had to make those reasons obvious before price became the only question.

Found across Dorset and Hampshire

Door searches are local and competitive. The build needed a structure that could rank for brand and area searches, then ongoing SEO behind it.

5
door brands, each with its own page
5
online door configurators
2012
trading since
0
jobs subcontracted out
What we built

Design a door, get a price, no phone call

A page for every brand

Xtremedoor, Solidor, Rockdoor, Apeer and Palladio each get their own page, with the slab construction, locking and glazing set out plainly.

Online door configurators

Five builders let a visitor design their door and send it over. They get a price back by email, with no phone call unless they ask for one.

Quote and survey requests

Straightforward routes to a no-obligation survey or a showroom visit, placed where someone is ready to take the next step.

FAQs that answer the real ones

Including the awkward one: why a cheaper quote elsewhere is rarely comparing like for like.

Style-led browsing

Victorian, Georgian, Heritage or contemporary, so homeowners can start from how their house looks rather than a brand name.

Mobile-first throughout

Most people browse doors on a phone, often while standing outside looking at their own front door.

SEO built in, then maintained

Clean structure and page targeting from the start, with ongoing search work rather than a one-off launch push.

Ongoing support

Hosting, updates and changes handled for them, so the site keeps pace with new ranges and prices.

A closer look

Screens from the build

Love Your Door homepage and the Rockdoor composite door brand page in desktop browser windows
The homepage and the Rockdoor brand page. Each of the five composite door brands gets its own page setting out slab construction, locking and glazing in plain English, so a homeowner can work out the difference between a budget and a premium door without booking a sales visit.
Love Your Door design-a-door page and the online door configurator with a Chartwell Green composite door
The design-a-door page and one of the five online configurators. A visitor picks the style, colour, glass and hardware, submits the design and gets an installed price back by email, with no phone call unless they ask for one, which is exactly how this client wanted to sell.
Love Your Door homepage, configurator picker and Solidor brand page shown on three mobile phone screens
Mobile layouts across the site. Most people browse front doors on a phone, often standing outside looking at their own, so every page and every configurator was designed mobile-first rather than squeezed down from desktop.
The outcome

A site that does the selling quietly

One site covering five door brands without confusing the visitor.
Online configurators that produce a priced enquiry, with no hard sell.
A structure built for local search across Dorset and Hampshire.
Ongoing SEO and support, rather than a build handed over and forgotten.
5

online door configurators, so a customer can design a door and ask for a price without a sales call.

In the client’s words
We have just taken the reins of our website, love your door.co.uk. Fantastic communication the whole way through, to deliver what we wanted. Nothing was too much trouble. Highly recommend these guys who really know their stuff. Thanks again.
Paul & Lesley
Love Your Door Google review · 30 May 2024

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