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Case study

Waifs & Strays Cat Rescue

A warm, easy-to-use website for a volunteer-run cat rescue in Poole and Bournemouth: a profile for every cat, a three-step adoption journey and four simple ways to give.

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Overview

A home online for a rescue that finds cats homes

Waifs & Strays Cat Rescue is a dedicated cat rescue team covering Poole and Bournemouth. Its foster carers take in abandoned and mistreated cats, help them recover from fear and trauma, and find them loving forever homes. Every cat adopted comes with five weeks of free Agria insurance.

We designed and built a site that explains how adoption works, gives every cat its own profile with an adoption form, shows off the cats that have already found homes, collects adopters’ reviews and volunteer stories, and sets out every way to support the rescue, from bank transfer to an Amazon wishlist. We host the site and look after it too.

Client
Waifs & Strays Cat Rescue
Sector
Animal rescue · Volunteer-run
Based in
Poole & Bournemouth, Dorset
Build
WordPress site with cat profiles
Live at
catrescuers.co.uk
The brief

Find cats homes, and keep the rescue going

Help cats find homes

Show people how adoption works, introduce the cats, and make it easy to ask about one, from a phone as much as a computer.

Make giving simple

A small, volunteer-run rescue depends on supporters. Every way to help, from a one-off gift to a wishlist item, had to be clear and quick.

Let the stories build trust

People adopting a cat want to know who they are dealing with. Adopters’ reviews and volunteer stories had to sit front and centre.

3
step adoption journey
27
cat profiles built
13
adopters’ reviews on the homepage
4
ways to give
2
free advice sheets to download
What we built

Everything an adopter or supporter needs

A bold adoption homepage

Adopt a cat and change a life, with a button to meet the cats and the five weeks of free Agria insurance that comes with every adoption.

A three-step adoption journey

Browse the cats, a home visit, then bring them home: the whole process explained before anyone gets in touch.

A profile for every cat

Each cat has its own page with photos, a section on age, sex, colour and who they can live with, and an Adopt form for that cat.

Our adopted cats

A gallery of cats that have found homes, from Biso and Bisi to Irn Bru, so visitors can see the rescue’s work paying off.

Adopters’ reviews

Thirteen reviews from adopters in a homepage carousel, with the longer stories opening up in full with Read more.

Bank details kept from bots

Donors tick a reCAPTCHA box before the bank details appear, so the account number is never on the page for spam bots to collect.

Stories, downloads and contact

Volunteer stories, a missing cat sheet and a cat homing advice sheet to download, and a reCAPTCHA-protected contact form on every page.

Hosted and looked after

We host the site, keep it secure and up to date, and make changes whenever the rescue needs them.

Ways to give

Four simple ways to support the rescue

A small rescue runs on its supporters, so the Ways to support us page sets out every option in plain steps, with nothing for a donor to work out on their own.

1

Bank transfer

A one-off gift, with the bank details shown once the visitor has passed a quick reCAPTCHA check.

2

Standing order

Plain steps for setting up a regular donation through online banking or by phone.

3

Amazon wishlist

Supporters send food and supplies straight to the rescue, with steps to add easyfundraising on top.

4

easyfundraising

Everyday shopping raises money at no extra cost, with the exact cause name so donations reach the right rescue.

A closer look

Screens from the build

Waifs & Strays Cat Rescue homepage and cat listings shown in desktop browser windows
The homepage and the cat listings. Every cat has a card with a photo, and each one opens a full profile with an adoption form for that cat.
Waifs & Strays Cat Rescue adoption journey, homepage and adopted cats on three mobile phone screens
The same site on a phone. The Donate and Wishlist buttons sit at the very top, and the adoption steps and adopted cats stack cleanly on a small screen.
Waifs & Strays Cat Rescue adopted cats gallery and the three-step adoption journey
The adopted cats and the adoption journey. Cats that have found homes show the rescue’s work paying off, and three simple steps explain what happens after someone falls for a cat.
The outcome

More cats in homes, more help for the rescue

Visitors can see how adoption works and meet the cats before they get in touch.
Every way to support the rescue is explained in one place, with clear steps.
Adopters’ reviews and volunteer stories show the care behind the rescue.
Bank details are protected from spam bots without getting in a donor’s way.
Hosted and maintained by us, so the volunteers can focus on the cats.

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In the client’s words
Jersey Web gave Waifs & Strays a website that feels as warm as the work we do. People can see how adoption works, meet our cats and ask about one in a few taps, and every way to support us is set out simply, from a donation to our Amazon wishlist. They understood what a small, volunteer-run rescue needs, and they were patient and easy to work with throughout. I would recommend them to any charity or community group.
Waifs & Strays Cat Rescue
Volunteer-run cat rescue, Poole & Bournemouth

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