What a JFSC-regulated firm must show on its website

Finance is Jersey’s biggest industry, and a regulated firm’s website is held to rules most websites never meet. This is a practical summary of the ones that shape a site, checked against Jersey legislation in September 2026.

This is not legal or compliance advice. Your compliance officer and the code of practice for your sector have the final word.

Your website is an advertisement

The Financial Services (Advertising) (Jersey) Order 2008 (opens in a new tab) covers advertisements in any form, including electronic and online material, so your website is in scope. It applies to advertisements for investment business, trust company business, general insurance mediation business, fund services business and AIF services business. Money service business is outside the Order.

What the Order requires

• Who you are. Every advertisement must name the firm issuing it, and the service provider if that is a different firm, with a postal or electronic address.
• Clear, fair and not misleading. That covers the words, the figures and the impression the page gives as a whole.
• Who regulates you. It must name the authority that authorised the provider, which for a Jersey firm is the Jersey Financial Services Commission. The Order does not prescribe exact wording.
• No implied endorsement. It must not suggest that the JFSC has approved the advertisement or the services.
• Records. Copies of advertisements must be kept for ten years.

The Order exempts a few things, such as an advertisement that shows only your business name, and sponsorship announcements. A full website is not one of them.

The regulated-status statement

The JFSC’s codes of practice for several sectors also require firms to disclose on their stationery and advertising that they are regulated by the JFSC. A clear line in the footer of every page, such as “Regulated by the Jersey Financial Services Commission”, together with your full legal name and registered address, covers the Order’s requirement to name the regulator and makes you easy to verify. Check the exact wording your sector’s code asks for, because it differs between codes.

Things that are easy to get wrong

• The JFSC logo. We found no JFSC rule allowing firms to use it, and the Advertising Order forbids suggesting the JFSC approves your advertisement or services. Do not put it on your site without written consent from the JFSC.
• Words like “guaranteed” next to investments or returns. The codes of practice warn firms to take great care with language like this.
• Out-of-date pages. A fees page or team list from three years ago is still an advertisement. Keep dates on anything that can go stale.
• No record of what the site said. Ten-year record keeping applies to web pages too. Keep dated copies of pages when they change, or ask your web developer to archive each published version.

If you are only registered for anti-money-laundering supervision

Many accountants, estate agents and similar firms are registered with the JFSC for anti-money-laundering supervision under Schedule 2 of the Proceeds of Crime (Jersey) Law 1999, without being regulated for financial services. We found no website disclosure rule for these registrations, and the Advertising Order does not appear to apply to them. Be careful with wording: describing an AML registration as being “regulated by the JFSC” can suggest a level of supervision your clients might rely on.

The rest of the site

Regulated firms still need everything any Jersey business website needs: a privacy notice, cookie consent that works before analytics load, and JOIC registration, where JFSC-regulated firms pay a surcharge on the standard fee. Our guide to what a Jersey business website must show covers those.

The short checklist

• Full legal name and address on every page, usually in the footer.
• A clear statement that you are regulated by the Jersey Financial Services Commission, in your code’s wording.
• No JFSC logo without written consent, and nothing implying JFSC approval.
• Claims, figures and examples that are fair, dated and current.
• Compliance sign-off before pages go live, and dated copies kept for ten years.