Jersey business website statistics
Headline figures from our study of 49 Jersey business websites, each tested once as a visitor on a phone on 11 October 2026. The sites were chosen by a fixed rule from our directory across trades, food and drink, health and care, hair and beauty, and shops. No business is named.
The full method, the limits, a breakdown by type of business and the downloadable data are in the full study.
Getting in touch from a phone
- 84%of Jersey business homepages offer a direct way to get in touch (call, email, WhatsApp or a form).41 of 49
- 49%show any contact route or Contact link on the first screen a phone visitor sees.24 of 49
- 20%have a tap-to-call button on that first phone screen.10 of 49
- 14%show a phone number that cannot be tapped to call.7 of 49
- 22%have an enquiry form on the homepage.11 of 49
- 2%link to WhatsApp from the homepage.1 of 49
Where and when
- 73%name a Jersey parish or JE postcode on the homepage.36 of 49
- 49%show opening hours, or a day or time range, on the homepage.24 of 49
Speed on a phone
- 10.3 secondsis the median time for the main content of a homepage to appear on a phone (Google’s “good” mark is 2.5 seconds).43 sites measured
- 4 of 43homepages met Google’s 2.5-second mark for the main content.43 sites measured
- 22 of 43took more than 10 seconds.43 sites measured
- 61is the median Google PageSpeed mobile performance score, out of 100.43 sites measured
Accessibility
- 96%of homepages had at least one automated accessibility (WCAG) failure.47 of 49
- 73%had text with too little contrast to read easily.36 of 49
- 67%had links with no name a screen reader can read out.33 of 49
- 24%stop visitors zooming in.12 of 49
Search basics
- 61%have a meta description, the summary search engines can show under the link.30 of 49
- 31%have no main (H1) heading.15 of 49
- 59%include structured data that helps search engines and AI assistants understand the page.29 of 49
- 65%link to a privacy notice from the homepage.32 of 49
Using these figures
You are welcome to quote them. Please credit Jersey Web and link to the study:
Jersey Web, “Jersey business websites on a phone” (11 October 2026), 49 homepages tested. https://jerseyweb.je/research/contacting-jersey-businesses-online/
The data is published under a Creative Commons Attribution licence. One test per site on one day, so treat each figure as a snapshot, not a census. Want to check your own site? Our study ends with a five-minute check.
Compiled by Josh. How we check our facts.