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Website explainer · 1:47

Image Aspect Ratios and Cropping: Keep the Important Subject Visible

Why has your website cropped part of a photo? The image and its display box may have different proportions.

Jersey Web video: Why is the photo cropped?

1:47 · No narration: the video shows each step as text on screen, and every step is written out below, with buttons that jump the video to it.

Download the on-screen text track (VTT)

The six points in the video

This is a silent video. The headings, explanations and labels below reproduce the information on screen.

  1. Step 1: A ratio compares width and height

    It describes the shape of the image or display box.

    On-screen labels: Square image; Wide landscape; Tall portrait.

  2. Step 2: The box can have another shape

    A wide banner and a phone card may frame the same photo differently.

    On-screen labels: Banner space; Card space; Mobile layout.

  3. Step 3: Cover can crop the edges

    Filling the box can hide image areas outside its proportions.

    On-screen labels: Filled display box; Preserved proportions; Cropped edges.

  4. Step 4: Contain can leave spare space

    Showing the full image may leave unused space around it.

    On-screen labels: Complete image; Preserved proportions; Visible spare space.

  5. Step 5: Keep the subject in view

    Adjust the crop or choose a better version for the layout.

    On-screen labels: Subject position; Useful crop; Alternative version.

  6. Step 6: Review the real page

    Check faces, products and important details at different widths.

    On-screen labels: Small screen; Wide screen; Important detail visible.

A practical check for your business

Review the image at the crop and dimensions used in the real layout. Important subjects, labels and context should remain understandable on both narrow and wide screens.

Sources and further detail

Common questions

Why has your website cropped part of a photo?

The image and its display box may have different proportions. Review the actual crop on a small screen.

Go further

Guide Read the practical guide More context for planning and maintaining your business website. 5 min read → Jargon Buster Aspect ratio explained Read the related Jargon Buster explanation. Read the explanation →

Review the actual crop on a small screen.

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