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Website explainer · 1:47

Responsive Images Explained: Better Photos on Small Screens

Does a phone need your biggest photo? Responsive images give the browser better choices.

Jersey Web video: Big photo. Small screen.

1:47 · No narration: the video shows each step as text on screen, and every step is written out below, with buttons that jump the video to it.

Download the on-screen text track (VTT)

The six points in the video

This is a silent video. The headings, explanations and labels below reproduce the information on screen.

  1. Step 1: Offer more than one size

    Provide suitable versions of the same picture.

    On-screen labels: Small version; Medium version; Large version.

  2. Step 2: Let the browser choose

    Screen size and pixel density affect the best source.

    On-screen labels: Available space; Screen density; Browser choice.

  3. Step 3: Describe the layout accurately

    Your developer can set srcset and sizes in the markup.

    On-screen labels: Image candidates; Display width; Accurate settings.

  4. Step 4: Check the mobile crop

    A different crop can keep the important subject visible.

    On-screen labels: Visible subject; Useful framing; Mobile preview.

  5. Step 5: Keep space for the image

    Set dimensions so the layout can reserve its place.

    On-screen labels: Image width; Image height; Stable layout.

  6. Step 6: Test several screen widths

    Look for blurred images, tiny details and wasted downloads.

    On-screen labels: Phone view; Tablet view; Desktop view.

A practical check for your business

Review the image on a small screen and a larger display. The layout dimensions, available source sizes and browser choice all matter. Check that the selected image stays sharp enough without requiring an unnecessarily large download.

Sources and further detail

Common questions

Does a phone need your biggest photo?

Responsive images give the browser better choices. Keep the subject clear on every screen.

Go further

Guide Read the practical guide More context for planning and maintaining your business website. 5 min read → Jargon Buster Responsive image sources explained Read the related Jargon Buster explanation. Read the explanation →

Keep the subject clear on every screen.

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