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Website explainer · 1:47

User Stories Explained: Connect Website Work to a Real User Goal

Why does this website feature need to exist? A user story connects a person, a need and the reason it matters.

Jersey Web video: Who needs it? What for?

1:47 · No narration: the video shows each step as text on screen, and every step is written out below, with buttons that jump the video to it.

Download the on-screen text track (VTT)

The six points in the video

This is a silent video. The headings, explanations and labels below reproduce the information on screen.

  1. Step 1: Identify the person

    Name the type of visitor whose need the work addresses.

    On-screen labels: Relevant visitor; Actual need; Research evidence.

  2. Step 2: Describe the task

    State what that person needs to accomplish.

    On-screen labels: User task; Clear intention; Meaningful action.

  3. Step 3: Explain the reason

    Show the benefit or outcome behind the request.

    On-screen labels: Underlying goal; Useful outcome; Reason it matters.

  4. Step 4: Try a concrete example

    A visitor may need service areas so they can check whether you cover their address.

    On-screen labels: Service-area information; Relevant address; Informed decision.

  5. Step 5: Discuss the scope

    Use the story to clarify what this piece of work needs to deliver.

    On-screen labels: Shared understanding; Open questions; Manageable work.

  6. Step 6: Define a way to check it

    Agree observable outcomes that show whether the need is being met.

    On-screen labels: Expected outcome; Evidence to review; Completion discussion.

A practical check for your business

Write the person, task and purpose clearly enough for the team to discuss. Support the story with the details and acceptance criteria needed to review the resulting feature.

Sources and further detail

Common questions

Why does this website feature need to exist?

A user story connects a person, a need and the reason it matters. Keep the user goal visible when the team discusses the work.

Go further

Guide Read the practical guide More context for planning and maintaining your business website. 5 min read →

Keep the user goal visible when the team discusses the work.

Tell Jersey Web what your website needs to do and which part you want help with.

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