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Website explainer · 1:47

Website Content Audit: Decide What to Keep, Improve or Remove

Which website pages are still doing a useful job? A content audit helps you evaluate the material you already have.

Jersey Web video: Keep it? Update it?

1:47 · No narration: the video shows each step as text on screen, and every step is written out below, with buttons that jump the video to it.

Download the on-screen text track (VTT)

The six points in the video

This is a silent video. The headings, explanations and labels below reproduce the information on screen.

  1. Step 1: Set the review scope

    Choose the website areas and visitor tasks that matter most now.

    On-screen labels: Priority section; Important tasks; Manageable scope.

  2. Step 2: List the existing material

    Record the pages, documents and other content in the chosen scope.

    On-screen labels: Page address; Content format; Responsible owner.

  3. Step 3: Check usefulness and accuracy

    Ask whether each item still answers a real visitor need.

    On-screen labels: Relevant purpose; Current information; Clear explanation.

  4. Step 4: Look for gaps and overlap

    Find missing answers, repeated material and confusing contradictions.

    On-screen labels: Missing information; Repeated content; Conflicting advice.

  5. Step 5: Record a clear decision

    Choose what needs to stay, change, merge or be removed.

    On-screen labels: Keep or improve; Merge or remove; Reason for the decision.

  6. Step 6: Assign the follow-up work

    Give actions an owner and arrange the next review.

    On-screen labels: Named owner; Agreed action; Review date.

A practical check for your business

Record what each important page is for, who maintains it and whether its information is current. Review actual usefulness before choosing to keep, improve, combine or retire content.

Sources and further detail

See it in a diagram

Three stages show listing existing website material, deciding whether to keep, update, merge or remove it, and assigning an owner to follow up.
A practical content-audit workflow. An inventory records what exists. An audit evaluates its usefulness and turns the findings into decisions and actions.
Read the diagram as text
  1. List the material: Record pages, files and owners
  2. Make a decision: Keep, update, merge or remove
  3. Assign the action: Name an owner and review date

Review against a real visitor need. Check accuracy, usefulness, missing answers and unnecessary repetition.

Plan redirects and related links before removing or merging published pages.

Diagram by Jersey Web. Open full size · Source and further detail (opens in a new tab)

Common questions

Which website pages are still doing a useful job?

A content audit helps you evaluate the material you already have. Assign the agreed changes and keep the review process going.

Go further

Guide Read the practical guide More context for planning and maintaining your business website. 5 min read →

Assign the agreed changes and keep the review process going.

Tell Jersey Web what your website needs to do and which part you want help with.

Talk to Jersey Web →

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