Analytics Events Explained: Measuring Actions on a Website

The six points in the video

This is a silent video. The headings, explanations and labels below reproduce the information on screen.

1. 1

   Step 1: An event measures an occurrence

   0:18

   It can represent a page view, click or another defined interaction.

   On-screen labels: Defined occurrence; Event trigger; Recorded event.

2. 2

   Step 2: The name identifies the event

   0:30

   A clear name helps explain which action was measured.

   On-screen labels: Event name; Defined meaning; Consistent naming.

3. 3

   Step 3: Parameters add useful detail

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   Extra values can describe relevant context for the occurrence.

   On-screen labels: Event context; Relevant value; Useful reporting.

4. 4

   Step 4: Collection methods differ

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   Some events are automatic; others require implementation.

   On-screen labels: Automatic collection; Enhanced measurement; Implemented event.

5. 5

   Step 5: Test the intended trigger

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   Confirm the event fires for the right action without unwanted duplicates.

   On-screen labels: Correct action; Expected count; Duplicate check.

6. 6

   Step 6: Read the count in context

   1:18

   An event count is not automatically a sale or a unique person.

   On-screen labels: Action definition; Counting behaviour; Useful customer outcome.

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