Skip to main content
Apply for a Cheap Website
Website explainer · 1:47

Audio Description Explained: Making Important Visual Information Available in Audio

What information is lost when a viewer cannot see the picture? Audio description communicates important visual information through spoken words.

Jersey Web video: Visual meaning. Spoken clearly.

1:47 · No narration: the video shows each step as text on screen, and every step is written out below, with buttons that jump the video to it.

Download the on-screen text track (VTT)

The six points in the video

This is a silent video. The headings, explanations and labels below reproduce the information on screen.

  1. Step 1: Identify important visual meaning

    Review visual information needed to understand the content.

    On-screen labels: Important action; On-screen information; Relevant context.

  2. Step 2: Review the existing audio

    Check which visual details the main speakers already explain.

    On-screen labels: Existing narration; Covered information; Remaining gaps.

  3. Step 3: Choose a supported approach

    Description can be integrated or supplied through another supported route.

    On-screen labels: Integrated speech; Described version; Supported track.

  4. Step 4: Plan clear and useful wording

    Fit the important detail into the chosen timing and presentation.

    On-screen labels: Relevant detail; Clear wording; Suitable timing.

  5. Step 5: Keep caption needs distinct

    Captions and descriptions provide different kinds of access.

    On-screen labels: Caption text; Visual description; Different purposes.

  6. Step 6: Test the actual listening route

    Check that viewers can find and hear the intended description.

    On-screen labels: Available version; Player support; Complete information.

A practical check for your business

Identify visual information that the main audio does not explain. Choose an integrated or supported separate description route, then check that viewers can find and hear the intended version.

Sources and further detail

See it in a diagram

Three stages show identifying important visual information, describing it through spoken words, and providing a playback route that supports the description.
Visual information and a supported described version. Audio description communicates important visual information through spoken words. Plan the described version and listening route.
Read the diagram as text
  1. Visual meaning: Information needed to understand
  2. Spoken words: A clear visual description
  3. Playback route: The supported described version

Check what the main audio already explains. Integrated description or another supported route can supply the remaining visual information.

Caption text and audio description serve different needs. Review the actual supplied tracks or versions.

Diagram by Jersey Web. Open full size · Source and further detail (opens in a new tab)

Common questions

What information is lost when a viewer cannot see the picture?

Audio description communicates important visual information through spoken words. Review the spoken description and the actual route viewers use to hear it.

Go further

Guide Read the practical guide More context for planning and maintaining your business website. 7 min read → Jargon Buster Audio description explained Read the related Jargon Buster explanation. Read the explanation →

Review the spoken description and the actual route viewers use to hear it.

Tell Jersey Web what your website needs to do and which part you want help with.

Talk to Jersey Web →

More video tips

All 205 videos →
Length 1:57 Google Maps

How to get your Jersey business on Google Maps

Set up a free Google Business Profile, so you appear on the map when people nearby search.
Length 1:48 Google websites

Google’s business.site websites have closed: what to do now

Had a free website from Google? Six steps to replace your business.site address with your own.
Length 1:47 Google reviews

How to get more Google reviews for your business

Six honest habits that bring in more Google reviews, and how to reply to them.