Descriptive Website Link Text: Help Visitors Choose the Right Destination

The six points in the video

This is a silent video. The headings, explanations and labels below reproduce the information on screen.

1. 1

   Step 1: Name the destination or task

   0:18

   Tell the visitor what the linked resource will help them do.

   On-screen labels: Clear destination; Useful action; Relevant wording.

2. 2

   Step 2: Avoid vague repeated labels

   0:30

   Several identical Read more links can be hard to distinguish.

   On-screen labels: Repeated labels; Specific subject; Distinguishable destinations.

3. 3

   Step 3: Use the surrounding context

   0:42

   The purpose can be supported by programmatically associated context.

   On-screen labels: Related sentence; List context; Meaningful association.

4. 4

   Step 4: Match the destination content

   0:54

   The opened page should fulfil the expectation created by the label.

   On-screen labels: Accurate label; Expected resource; Useful result.

5. 5

   Step 5: Describe downloads clearly

   1:06

   A helpful label can identify the document and its format.

   On-screen labels: Document name; File format; Expected download.

6. 6

   Step 6: Review the page as a set

   1:18

   Check whether visitors can distinguish the available next steps.

   On-screen labels: Important links; Distinct purposes; Keyboard and reader review.

Common questions

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