Estate Agent Website Checklist: Help Visitors Find and Enquire About Property
Can a visitor find relevant property information and make an enquiry? Check the listing journey from search results to the right contact.
1:47 · No narration: the video shows each step as text on screen, and every step is written out below, with buttons that jump the video to it.
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The six points in the video
This is a silent video. The headings, explanations and labels below reproduce the information on screen.
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Step 1: Make the search usable
Help visitors narrow the available listings using useful choices.
On-screen labels: Relevant filters; Clear results; Usable controls.
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Step 2: Keep listing details current
Review the information and availability shown for each property.
On-screen labels: Accurate description; Current status; Useful property details.
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Step 3: Check photos and plans
Images and floor plans should remain understandable on a smaller screen.
On-screen labels: Useful photographs; Readable floor plan; Appropriate image size.
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Step 4: Explain the location
Provide enough accurate location context to support the next decision.
On-screen labels: Relevant area; Clear location details; Suitable map information.
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Step 5: Link enquiries to the listing
The enquiry should make clear which property the visitor means.
On-screen labels: Property reference; Relevant contact; Clear visitor request.
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Step 6: Follow the enquiry through
Test the form, received message and confirmation for a sample listing.
On-screen labels: Completed form; Correct destination; Useful confirmation.
A practical check for your business
Choose a sample property and trace the route from search to the enquiry received by staff. Confirm that the property reference and the visitor's question arrive together.
Sources and further detail
Common questions
Can a visitor find relevant property information and make an enquiry?
Check the listing journey from search results to the right contact. Keep listing information and enquiry destinations consistent.
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