Website Brand Refresh Checklist: Keep the Details Consistent After a Redesign

The six points in the video

This is a silent video. The headings, explanations and labels below reproduce the information on screen.

1. 1

   Step 1: Agree what is changing

   0:18

   Record the purpose and the parts of the identity being updated.

   On-screen labels: Reason for the refresh; Agreed scope; Current reference files.

2. 2

   Step 2: Check the logo variants

   0:30

   Review the correct logo on light, dark and small-screen backgrounds.

   On-screen labels: Suitable variant; Readable small size; Correct background.

3. 3

   Step 3: Review colour and type

   0:42

   Shared styles need to remain readable in the actual page context.

   On-screen labels: Readable text; Useful contrast; Consistent typography.

4. 4

   Step 4: Keep the wording consistent

   0:54

   Names, descriptions and calls to action should use the agreed language.

   On-screen labels: Business description; Service names; Clear next steps.

5. 5

   Step 5: Check the surrounding assets

   1:06

   Review website icons, downloadable documents and shared images.

   On-screen labels: Website icon; Downloadable material; Social sharing image.

6. 6

   Step 6: Retest important tasks

   1:18

   Check the enquiry or booking journey after design changes are applied.

   On-screen labels: Usable controls; Working task; Consistent confirmation.

Common questions

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