Website Breadcrumbs Explained: Show Where a Page Belongs
Can a visitor see where this page belongs? Breadcrumbs can show the page position within a website.
1:47 · No narration: the video shows each step as text on screen, and every step is written out below, with buttons that jump the video to it.
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The six points in the video
This is a silent video. The headings, explanations and labels below reproduce the information on screen.
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Step 1: Show the page hierarchy
A trail can connect a page to its parent sections.
On-screen labels: Website home; Parent section; Current page.
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Step 2: Use meaningful labels
The trail should use names people recognise from the site.
On-screen labels: Clear section names; Consistent wording; Useful context.
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Step 3: Link useful parent pages
Give visitors a working route to broader information.
On-screen labels: Parent destination; Related section; Working link.
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Step 4: Identify the current page
Make the current position clear in the trail.
On-screen labels: Current position; Accessible indication; Clear distinction.
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Step 5: Keep normal navigation useful
A breadcrumb supplements the main routes through the website.
On-screen labels: Main navigation; Local context; Connected pages.
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Step 6: Check the actual hierarchy
The trail should reflect the content organisation accurately.
On-screen labels: Relevant parent; Correct destination; Accurate page context.
A practical check for your business
Review a page reached from a search result or shared link. Breadcrumbs should help explain its place in the site and provide working links to useful parent sections.
Sources and further detail
Common questions
Can a visitor see where this page belongs?
Breadcrumbs can show the page position within a website. Use breadcrumbs where they help people orientate.
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