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Website explainer · 1:47

SVG Images Explained: Sharp Logos and Icons at Different Sizes

Why do some logos stay sharp when enlarged? Vector graphics describe shapes rather than a fixed grid of pixels.

Jersey Web video: Why is the logo so sharp?

1:47 · No narration: the video shows each step as text on screen, and every step is written out below, with buttons that jump the video to it.

Download the on-screen text track (VTT)

The six points in the video

This is a silent video. The headings, explanations and labels below reproduce the information on screen.

  1. Step 1: SVG means scalable graphics

    Scalable Vector Graphics is the full name of the format.

    On-screen labels: Vector format; Two-dimensional artwork; Scalable shapes.

  2. Step 2: Vectors describe the shapes

    Paths and other elements define how the artwork is drawn.

    On-screen labels: Paths; Shapes; Drawing instructions.

  3. Step 3: Simple artwork suits it well

    Logos, icons and diagrams often work well as vectors.

    On-screen labels: Logo artwork; Interface icons; Simple diagrams.

  4. Step 4: Photos have different needs

    A detailed photograph is usually better served as a raster image.

    On-screen labels: Photograph detail; Pixel-based image; Suitable photo format.

  5. Step 5: Use the real vector source

    Renaming a JPEG file does not turn its pixels into vector artwork.

    On-screen labels: Original artwork; Correct file type; No renamed photo.

  6. Step 6: Check the finished result

    Review small details, useful descriptions and browser display.

    On-screen labels: Small-size legibility; Appropriate alt text; Actual page preview.

A practical check for your business

Check a representative SVG at the size and background where the site uses it. Review sharpness, colours and an appropriate text alternative; preserve the editable source for later changes.

Sources and further detail

Common questions

Why do some logos stay sharp when enlarged?

Vector graphics describe shapes rather than a fixed grid of pixels. Use a suitable original for each kind of image.

Go further

Guide Read the practical guide More context for planning and maintaining your business website. 5 min read → Jargon Buster SVG explained Read the related Jargon Buster explanation. Read the explanation →

Use a suitable original for each kind of image.

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