Skip to main content
Apply for a Cheap Website
Website explainer · 1:47

Website Status Messages Explained: Loading, Success and Result Feedback

How does a visitor know whether a website action worked? A status message can communicate progress, success or another useful result.

Jersey Web video: Saving? Saved? Tell the visitor.

1:47 · No narration: the video shows each step as text on screen, and every step is written out below, with buttons that jump the video to it.

Download the on-screen text track (VTT)

The six points in the video

This is a silent video. The headings, explanations and labels below reproduce the information on screen.

  1. Step 1: Name the action being processed

    Use feedback that relates to the task the visitor just attempted.

    On-screen labels: Submitted action; Current progress; Relevant wording.

  2. Step 2: Distinguish progress and success

    Saving and saved communicate different stages of the operation.

    On-screen labels: In progress; Completed; Failed operation.

  3. Step 3: Report the real result

    Do not show success before the underlying action has actually succeeded.

    On-screen labels: Confirmed outcome; Accurate message; Useful next step.

  4. Step 4: Make updates programmatic

    Appropriate status semantics can let assistive technology announce changes.

    On-screen labels: Programmatic status; Suitable announcement; Meaningful update.

  5. Step 5: Avoid unnecessary focus jumps

    A status update can communicate useful information without taking focus away.

    On-screen labels: Current focus; Available feedback; Continued task.

  6. Step 6: Test the feedback journey

    Check delayed responses, failure cases and assistive-technology output.

    On-screen labels: Slow operation; Failure feedback; Accessible announcement.

A practical check for your business

Try the loading, successful, empty and failed outcomes of an important task. Review whether visitors receive useful feedback without an unexpected focus change or an inaccurate success message.

Sources and further detail

Common questions

How does a visitor know whether a website action worked?

A status message can communicate progress, success or another useful result. Confirm the actual result and make the feedback accessible.

Go further

Guide Read the practical guide More context for planning and maintaining your business website. 7 min read →

Confirm the actual result and make the feedback accessible.

Tell Jersey Web what your website needs to do and which part you want help with.

Talk to Jersey Web →

More video tips

All 205 videos →
Length 1:47 Planning and design

Website Wireframes Explained: Plan the Content Before the Visual Design

Wireframes, explained.
Length 1:47 Planning and design

Website Prototypes Explained: Test an Idea Before Building the Service

Prototypes, explained.
Length 1:47 Planning and design

Design Systems Explained: Shared Styles, Components and Guidance

Design systems, explained.