Business Email Going to Spam? 6 Things to Review
Why can a genuine business email go to spam? Authentication, sender reputation and message quality all matter.
1:47 · No narration: the video shows each step as text on screen, and every step is written out below, with buttons that jump the video to it.
Prefer YouTube? Watch this video on our YouTube channel (opens in a new tab).
The six points in the video
This is a silent video. The headings, explanations and labels below reproduce the information on screen.
-
Step 1: Check the sending domain
Ask your provider to verify SPF, DKIM and DMARC where applicable.
On-screen labels: Actual sending service; Authentication results; Domain alignment.
-
Step 2: Use a clear sender identity
The sender name and subject should accurately describe the message.
On-screen labels: Recognisable business; Accurate subject; Working reply address.
-
Step 3: Send messages people expect
For mailing lists, use genuine subscriptions and honour opt-outs.
On-screen labels: Expected content; Relevant recipients; Clear unsubscribe.
-
Step 4: Review the message itself
Check links, formatting and attachments for clarity and relevance.
On-screen labels: Useful content; Understandable links; Suitable attachments.
-
Step 5: Investigate the provider evidence
Review delivery reports and any available reputation information.
On-screen labels: Bounce details; Provider reports; Recipient warning.
-
Step 6: Retest after a specific fix
Check representative mailboxes and avoid promising universal delivery.
On-screen labels: Controlled test; Recipient feedback; Ongoing review.
A practical check for your business
Compare the sender, message content and actual delivery result for an affected email. Review authentication and recipient filtering with the provider; no single setting guarantees delivery to every inbox.
Sources and further detail
Common questions
Why can a genuine business email go to spam?
Authentication, sender reputation and message quality all matter. Good authentication helps; inbox placement is not guaranteed.
Go further
More video tips
All 205 videos →
Email Forwarding vs a Mailbox: 6 Questions for Your Business
Know what your email includes.
Authentication vs Authorisation: Identity and Permissions Explained
Two different access checks.