Internal Links Explained: Help Visitors Find the Next Useful Page

The six points in the video

This is a silent video. The headings, explanations and labels below reproduce the information on screen.

1. 1

   Step 1: Connect related information

   0:18

   Link when another page helps answer the next question.

   On-screen labels: Relevant guide; Related service; Useful next step.

2. 2

   Step 2: Use descriptive link text

   0:30

   Say where the link goes in a few natural words.

   On-screen labels: Clear destination; Meaningful wording; Brief description.

3. 3

   Step 3: Use crawlable links

   0:42

   Standard links with real addresses help pages be discovered.

   On-screen labels: Link element; Valid destination; Working address.

4. 4

   Step 4: Give key pages a route in

   0:54

   Important pages need links from other relevant pages.

   On-screen labels: Service page; Relevant starting point; Connected navigation.

5. 5

   Step 5: Keep links natural

   1:06

   Avoid forcing repeated keywords into every sentence.

   On-screen labels: Readable sentence; Helpful context; No keyword stuffing.

6. 6

   Step 6: Check after page changes

   1:18

   A moved or deleted page can leave old links behind.

   On-screen labels: Updated addresses; Correct destinations; Working next steps.

Common questions

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