Landing Pages Explained: Six Checks for a Focused Business Offer

The six points in the video

This is a silent video. The headings, explanations and labels below reproduce the information on screen.

1. 1

   Step 1: Match the original promise

   0:18

   The page should explain the offer the link or message led people to expect.

   On-screen labels: Campaign message; Relevant page; Consistent offer.

2. 2

   Step 2: Explain who it helps

   0:30

   Give the visitor enough context to decide whether the offer is relevant.

   On-screen labels: Intended customer; Useful benefit; Relevant situation.

3. 3

   Step 3: Make the main action clear

   0:42

   Use a specific label for the next useful step.

   On-screen labels: Defined action; Specific wording; Visible control.

4. 4

   Step 4: Answer practical questions

   0:54

   Address the details that can prevent an informed decision.

   On-screen labels: What is included; How it works; Relevant conditions.

5. 5

   Step 5: Use relevant evidence

   1:06

   Support the offer with truthful examples or information people can check.

   On-screen labels: Real example; Accurate explanation; Useful supporting detail.

6. 6

   Step 6: Test the full route

   1:18

   Check the page, action and confirmation at a small screen width.

   On-screen labels: Working destination; Usable action; Clear outcome.

See it in a diagram

Read the diagram as text

1. Message: Explain the visitor promise
2. Page: Describe the relevant offer
3. Action: Provide a clear next step

Keep the details consistent. Review the conditions, supporting evidence and resulting confirmation.

A focused landing page does not by itself guarantee enquiries or sales.

Diagram by Jersey Web. Open full size · Source and further detail (opens in a new tab)

Common questions

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