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Website explainer · 1:47

Website Subdomains Explained: Names Such as Shop, Blog and WWW

What does shop mean at the start of a website hostname? It can be a subdomain: a name within a larger domain hierarchy.

Jersey Web video: Shop, blog or www?

1:47 · No narration: the video shows each step as text on screen, and every step is written out below, with buttons that jump the video to it.

Download the on-screen text track (VTT)

The six points in the video

This is a silent video. The headings, explanations and labels below reproduce the information on screen.

  1. Step 1: Start with the domain name

    A domain name has a hierarchy of parts separated by dots.

    On-screen labels: Domain hierarchy; Name components; Dot separators.

  2. Step 2: A subdomain adds a name

    Shop and blog are common labels used for different services.

    On-screen labels: Shop service; Blog service; Other chosen label.

  3. Step 3: WWW is a common example

    It is often used for a website, but it is not a compulsory label.

    On-screen labels: WWW hostname; Chosen website address; Consistent destination.

  4. Step 4: DNS connects the destination

    The subdomain needs suitable records for the service it uses.

    On-screen labels: Hostname; Suitable DNS record; Service destination.

  5. Step 5: The service needs setup too

    The host must recognise the name and serve the intended content.

    On-screen labels: Host configuration; Correct website; HTTPS setup.

  6. Step 6: Test the complete address

    Check the result and any intended redirects from other versions.

    On-screen labels: Working hostname; Expected content; Consistent main address.

A practical check for your business

Record the purpose and responsible host for each subdomain. Check its DNS, security and maintenance arrangements as part of the business's wider website inventory.

Sources and further detail

Common questions

What does shop mean at the start of a website hostname?

It can be a subdomain: a name within a larger domain hierarchy. Check the name, destination and website configuration together.

Go further

Guide Read the practical guide More context for planning and maintaining your business website. 5 min read → Jargon Buster Subdomain explained Read the related Jargon Buster explanation. Read the explanation →

Check the name, destination and website configuration together.

Tell Jersey Web what your website needs to do and which part you want help with.

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