Structured Data Explained: Helping Search Engines Understand a Page

The six points in the video

This is a silent video. The headings, explanations and labels below reproduce the information on screen.

1. 1

   Step 1: Describe the real content

   0:18

   Markup can identify things such as products or articles.

   On-screen labels: Content type; Relevant details; Machine-readable format.

2. 2

   Step 2: Choose a suitable type

   0:30

   Use a supported format that matches the actual page.

   On-screen labels: Correct content type; Required properties; Supported feature.

3. 3

   Step 3: Match visible information

   0:42

   Do not invent reviews, prices or other details for markup.

   On-screen labels: Visible content; Accurate claims; Current information.

4. 4

   Step 4: Understand rich-result eligibility

   0:54

   Valid markup can help a page qualify for supported features.

   On-screen labels: Eligible feature; Search guidelines; No display guarantee.

5. 5

   Step 5: Run a validation check

   1:06

   The Rich Results Test can identify supported markup issues.

   On-screen labels: Test the page; Fix reported errors; Review warnings.

6. 6

   Step 6: Maintain it with the page

   1:18

   Update the markup when the underlying information changes.

   On-screen labels: Changed prices; Updated details; Check after edits.

Common questions

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